Vyom Sethia, Satish Dusa, Sarah Green, Matthew Lacey
RESPONSIBILITIES
Visual Designer, Digital Ad developer, Creative
THE BRIEF
The DFW airport wanted a digital ad campaign that was designed to showcase the DFW Express Parking service, aimed at providing travelers with a seamless and stress-free journey from their car to their terminal.
The Ideation Process
Criteria
Highlighted the ease of using DFW Express
Made the customer feel prioritized
Spotlighted the discount on the price
Ideation
"Orange" Carpet that showed customers are prioritzed and given "VIP" Treatement
Visuals showing a mom and her child next to their car trunk with a DFW bus nearby to showcase the tagline "Trunk to Terminal"
Creating Digital Ads
The Final Product
A few different version of the digital ads were created. The ad messaging emphasized the time-saving benefits of the express service, positioning DFW Express Parking as the go-to choice for travelers seeking a smooth airport experience. To further incentivize bookings, the campaign offered exclusive discounts to encourage repeat usage of the service. User-friendly landing pages and clear calls-to-action were implemented to ensure a seamless customer journey from ad engagement to booking completion.
